After reflecting on the last few years of making software both for myself, the iOS App Store and for clients, I have decided to change my approach. The software I make will be a lot more simpler. Simpler to make and simpler to use. As a single indie developer it is so very easy to build and to keep building big. But my new focus is to deploy more. A lot more.

And as the software will be simple, i plan to make it free. Lastly, my software will be my publicity. I am terrible at promoting myself and my apps simply because I don’t enjoy doing it. But I enjoy making software. Very much. So my software will be my publicity.

Simple.

n.b. of coarse, I will continue to work for clients, making great interactive software for all of you.